Right Place, Right Time: Unlocking Sales with Location Extensions

Imagine this: someone searches for a product or service you offer, and your ad pops up with your location, phone number, and even directions—all without them clicking further. That's the power of location-based extensions in digital advertising.

In a world where users want everything instantly and locally, being in the right place at the right time isn't luck—it’s strategy.

What Are Location Extensions?

Location extensions are a feature in platforms like Google Ads and Meta that attach your business address to your ads, allowing potential customers to see:

• Your physical location

• Distance from their current spot

• A clickable map with directions

• Your phone number

• Business hours

It’s like having a digital storefront on the search results page.

Why They Matter: Turning Searches into Store Visits

Location extensions help bridge the online-to-offline gap. Studies show that 76% of people who search for something nearby on their phone visit a related business within a day, and 28% of those searches result in a purchase.

With location extensions, your ad becomes hyper-relevant in the moment they’re ready to buy.

The Sales Boost You Didn't Know You Needed

Location extensions can benefit your company in the following ways:

• Increase CTR (Click-Through Rate): Ads with local info tend to get more attention

• Drive In-Store Visits: Make it easy for nearby customers to walk in

• Boost Mobile Conversions: Perfect for users searching on-the-go

• Enhance Ad Relevance: Google favors ads that provide useful local context

Smart Use Cases

• Retail Stores: Promote your closest branch to local shoppers

• Restaurants & Cafes: Let people nearby know you’re open and what’s on the menu

• Service Providers: From salons to auto repair, get booked fast by nearby users

• Franchises: Direct customers to the nearest location, even if you have multiple outlets

How to Set It Up (Quick Guide)

1. Link your Google Ads account to your Google Business Profile

2. Go to your campaign or ad group, click “Extensions,” then choose “Location Extension”

3. Decide which location or locations you wish to display.

4. Customize to show during business hours or in certain locations

5. Save and go live!

Pro Tips to Maximize Results

• Keep your Google Business info updated

• To create phone leads, use location-based call extensions.

• Combine with sitelinks or offers for higher engagement

• Run reports to track how many stores visits your ads generate

Final Thoughts

Being found when and where it matters is the difference between a lost opportunity and a loyal customer. With location extensions, you're not just advertising—you’re becoming more visible, local, and actionable.

So, if you're ready to drive foot traffic, boost sales, and truly connect with local customers—start with location extensions. Because being in the right place at the right time is crucial when it comes to advertising.